We have already seen the ASUS Eee Pad Transformer sell like hotcakes, in fact the Android 3.0.1 version completely sold out the first day, read the details here. Now thanks to an email from company executive Bernard Wen we now know the intentions of the Taiwanese computer maker… TAKEOVER. ASUS, Mr Wen, Business Operation Manager, stated, “As we see heightened consumer demand and interest in tablets, and a slew of offerings available, the race is on for a game-changer… the Eee Pad Transformer will inspire new possibilities to the way consumers use mobile devices, beyond tablets, for work and play.” Additionally ASUS has a range of tablet devices targeted at different segments of the market.
A big upcoming prospect is the Asus Eee Slate B121, which comes with Microsoft Windows 7 Professional operating system and Intel Core i5 processor, as a device targeted at the commercial market. To see Windows 7 running on an Asus Eee Pad check out this video from CES 2011:
At this point ASUS is looking to knock Apple off the top of the ‘Tablet Tower’. ASUS has started off well with the selling success of their Android Eee Pad. Asus’ business operation manager Mr. Wen believes enhancing the productivity features and including USB ports, mini HDMI (high-definition multimedia interface) and MicroSD card reader boost the “expandability” of the Transformer. Of course the range of tablets ASUS offers is another reason Wen sees his companys ability to overshadow Apple, which currently only has the iPad 1 and 2. The good news: Windows is already accessible on the Transformer thanks to a recent Android update. The update, which according to EeePC.it contains the programs Asus MyCloudappears, MyDesktop and MyContent. myCloud a cloud storage service, myCONTENT stores multimedia content, myDesktop allows for remote access to Windows PCs. For more on the Windows 7 Eee Pad check out my earlier post.