Business is confusing. Companies that have working relationships sue, counter-sue, and try to cripple each other. We see this with the Samsung-Apple legal fiasco. First know this, Samsung is the second-largest component supplier for Apple and gets a piece of the profit from selling memory chips, displays and other components for the iPhone and iPad. What does that mean? It means every time you are using what you think is solely the brain child of Steve Jobs, it isn’t. It is really a combination, the brand identity is all Apple the hardware, the credit goes to Samsung.
Recently we’ve seen Apple taking Samsung products off the shelves in various countries. Samsung says at least 30 lawsuits have occurred, both taking shots at each other. Back in April, Apple claimed copy-cat and filed a lawsuit in San Jose claiming the Suwon, South Korean company’s Galaxy devices copied the iPhone and iPad. Apple although successful overseas lost its opportunity to block Samsung products being sold in the US, for now.
The case is scheduled to go to trial next year, Samsung isn’t worried that what happened abroad will happen inland. Via email Samsung released this statement: “In particular, the court has recognized that Samsung has raised substantial questions about the validity of certain of Apple’s design patents,” according to the statement. “We are confident that we can demonstrate the distinctiveness of Samsung’s mobile devices when the case goes to trial next year.”
This legal struggle says a lot about the vile business practices taking place. Apple needs Samsung, otherwise why else would Apple use them as a supplier. If Samsung becomes as popular as Apple is to the everyday consumer, will Samsung still need Apple?
We may never see that day if Apple continues its success keeping Samsung products out of the hands of many.
Check out some past legal drama between Apple Inc and Samsung: